Skip to main content
Branding E-commerce / Electronics 2 weeks 2024

TechQ Branding

Brand identity for an e-commerce site that sells electronics in the US.

Brand identity for TechQ — an e-commerce website for electronics in America. Logo and guidelines for the store and marketing.

8+
Deliverables
SVG/PDF
Formats
3
Revisions

About this project

TechQ is an e-commerce site that sells electronics in the US. They needed a visual identity that would work on the site, in ads, and anywhere customers run into the name. It had to feel reliable and easy to parse — people are buying tech, and they want to know they’re in the right place. We designed a logo that works at icon size and in headers, chose colours and type that feel clear and current, and wrote guidelines so the brand stays consistent. When you’re shopping for electronics online, the brand had to signal that they’re a real, serious retailer.

The Challenge

Electronics retail can look the same. They wanted something that would stick and feel right for their range and their audience.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works for the store and all touchpoints.

Project images

Color System
Dark
Light
★
#0A0A0A Black
#FFFFFF White
#333333 Dark Gray
Gradient Flow
Brand Guidelines Style Guide
Typeface Plus Jakarta Sans
Clear Space
1.5x
Min Size 24px

Related Services

Brand Identity & Design

Frequently Asked Questions

What was built for TechQ?
TechQ is an e-commerce site that sells electronics in the US. They needed a visual identity that would work on the site, in ads, and anywhere customers run into the name. It had to feel reliable and easy to parse — people are buying tech, and they want to know they’re in the right place. We designed a logo that works at icon size and in headers, chose colours and type that feel clear and current, and wrote guidelines so the brand stays consistent. When you’re shopping for electronics online, the brand had to signal that they’re a real, serious retailer.
How long did the TechQ Branding project take?
The TechQ Branding project was completed in 2 weeks.
What technologies were used to build TechQ Branding?
TechQ Branding was built using Logo Design, Brand Identity, Visual Identity. Each technology was selected to match the specific requirements of the project.
What was the main challenge with the TechQ Branding project?
Electronics retail can look the same. They wanted something that would stick and feel right for their range and their audience.
How did Zulbera approach the TechQ Branding project?
We delivered a logo, colour system, typography, and guidelines. The identity works for the store and all touchpoints.
Let's talk

Ready to build
something great?

Whether it's a new product, a redesign, or a complete rebrand — we're here to make it happen.

View Our Work
Avg. 2h response 120+ projects shipped Based in EU

Trusted by Novem Digital, Revide, Toyz AutoArt, Univerzal, Red & White, Livo, FitCommit & more