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Branding Electrical / Contracting 2 weeks 2023

Kruston Branding

Brand identity for an electrical installation company in North Macedonia.

Brand identity for Kruston — an electrical installation company based in North Macedonia. Logo and guidelines for vehicles, signage, and paperwork.

8+
Deliverables
SVG/PDF
Formats
3
Revisions

About this project

Kruston does electrical installations in North Macedonia. They needed a visual identity that would work on the van, on a sign, on a quote, and anywhere else they show up. It had to feel solid and technical — this is wiring and installation work — without looking cold or generic. We designed a logo that reads well at any size, chose colours and type that fit the trade, and wrote guidelines so the brand stays consistent. When people call an electrician, the brand had to signal that they’re dealing with a proper outfit.

The Challenge

Trade brands often look alike. They wanted something that would stick in people’s minds and work across every touchpoint.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity works in print, on signage, and online.

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Frequently Asked Questions

What was built for Kruston?
Kruston does electrical installations in North Macedonia. They needed a visual identity that would work on the van, on a sign, on a quote, and anywhere else they show up. It had to feel solid and technical — this is wiring and installation work — without looking cold or generic. We designed a logo that reads well at any size, chose colours and type that fit the trade, and wrote guidelines so the brand stays consistent. When people call an electrician, the brand had to signal that they’re dealing with a proper outfit.
How long did the Kruston Branding project take?
The Kruston Branding project was completed in 2 weeks.
What technologies were used to build Kruston Branding?
Kruston Branding was built using Logo Design, Brand Identity, Visual Identity. Each technology was selected to match the specific requirements of the project.
What was the main challenge with the Kruston Branding project?
Trade brands often look alike. They wanted something that would stick in people’s minds and work across every touchpoint.
How did Zulbera approach the Kruston Branding project?
We delivered a logo, colour system, typography, and guidelines. The identity works in print, on signage, and online.
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