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Branding Technology 2 weeks 2022

DuoML Branding

Brand identity for an AI writing tool we used for blog posts before ChatGPT was mainstream.

Brand identity for DuoML — an AI-powered tool we used in-house to generate blog posts and content before tools like ChatGPT were widely used. Logo and guidelines for the product.

8+
Deliverables
SVG/PDF
Formats
3
Revisions

About this project

DuoML was an AI writing tool we used ourselves to help produce blog posts and other content. This was before ChatGPT and similar tools became everyday — we were already using AI to draft and refine copy. They needed a visual identity for the product: something that fit a writing and content tool without leaning on the usual "AI" clichés. We designed a logo that works at small sizes in an app or dashboard, chose a colour palette and typography that feel calm and readable, and wrote guidelines so the brand could grow with the product. It was a chance to give a practical tool a clear, lasting face.

The Challenge

AI products often look either too playful or too sterile. They wanted an identity that felt useful and focused, not gimmicky.

Our Approach

We delivered a logo, colour system, typography, and guidelines. The identity was built for the product UI and any marketing.

Project images

Color System
Dark
Light
★
#0A0A0A Black
#FFFFFF White
#333333 Dark Gray
Gradient Flow
Brand Guidelines Style Guide
Typeface Plus Jakarta Sans
Clear Space
1.5x
Min Size 24px

Related Services

Brand Identity & Design

Frequently Asked Questions

What was built for DuoML?
DuoML was an AI writing tool we used ourselves to help produce blog posts and other content. This was before ChatGPT and similar tools became everyday — we were already using AI to draft and refine copy. They needed a visual identity for the product: something that fit a writing and content tool without leaning on the usual "AI" clichés. We designed a logo that works at small sizes in an app or dashboard, chose a colour palette and typography that feel calm and readable, and wrote guidelines so the brand could grow with the product. It was a chance to give a practical tool a clear, lasting face.
How long did the DuoML Branding project take?
The DuoML Branding project was completed in 2 weeks.
What technologies were used to build DuoML Branding?
DuoML Branding was built using Logo Design, Brand Identity, Visual Identity. Each technology was selected to match the specific requirements of the project.
What was the main challenge with the DuoML Branding project?
AI products often look either too playful or too sterile. They wanted an identity that felt useful and focused, not gimmicky.
How did Zulbera approach the DuoML Branding project?
We delivered a logo, colour system, typography, and guidelines. The identity was built for the product UI and any marketing.
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