Birk Bohinc Bautenschutz
Brand identity for a building protection and coatings specialist in Austria.
Brand identity for Birk Bohinc Bautenschutz — sealing, insulation, coatings, and crystallite-based concrete waterproofing in Austria. Logo and guidelines for their site bbb1.at and job sites.
About this project
Birk Bohinc has been in building protection since 1996 and holds a patent (from 2012) on a crystallite-based concrete sealing method he developed. His company does coatings, sealing, insulation, and works with builders and private clients across Austria. He runs inspections himself and is on site for planning and quality control. They needed a visual identity that would work on the website (bbb1.at), vehicles, and documentation — something that matched the technical, hands-on nature of the work. We designed a logo that reads clearly at any size, defined a colour palette and typography that fit the trade, and wrote guidelines so the brand stays consistent wherever it appears.
The Challenge
The brand had to signal expertise and reliability to construction firms and private clients without feeling corporate or distant.
Our Approach
We delivered a logo, colour system, typography, and brand guidelines. The identity is used on the site, in print, and on site.
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